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What is Sondar.Ai?

An AI native research repository for Product, UX, and Customer Facing teams. Centralize customer calls & interviews. Uncover insights instantly with AI. Store & share findings so your team can make fast, customer centric decisions.

Li Xia avatar
Written by Li Xia
Updated this week

What is Sondar.Ai?

Companies that win all share a common trait. That is they are all obsessed with their customers. If you are reading this, you most likely also share this obsession.


Do you ever feel like the most valuable customer insights are trapped in countless interview transcripts, sales call recordings, and chat logs? That's messy, inefficient, and honestly, a terrible way to run a business. Sondar.Ai is here to fix that.

Simply put, Sondar.Ai is an AI-powered research repository that centralizes, analyzes, and unlocks the knowledge hidden in your qualitative customer data. It's where all those rich, conversational data points go to be centralized, understood & shared. It's not just a storage tool, it's a research partner partner.


Why You Need Sondar.Ai

Customer insights are gold. Sondar.Ai delivers maximum value in three powerful, practical steps.

1. Centralize Your Qualitative Data (Say Goodbye to Silos)

We bring all your fragmented customer conversations into one secure, searchable place.

  • Business Challenge: When data is spread across different tools (Zoom, Gong, Google Drive, etc.), it's impossible to get a complete picture. Sondar.Ai creates a unified, single source of truth.

  • What it centralizes: Customer & usability interviews along with sales and customer success/support calls.

2. Uncover Customer Insights Instantly with AI (Stop Synthesizing, Start Acting)

This is where the magic happens and the true power of AI shines. Reading & coding every transcript manually? No thanks. Our AI does the heavy lifting, saving your team countless hours.

  • How it Works: The AI processes all your uploaded conversations, automatically identifying themes, sentiment, pain points, feature requests, and competitor mentions.

  • Practical Solution: Need to know the top three reasons customers are churning? Ask Sondar.Ai. It delivers a concise, actionable summary in seconds. This speed is awesome, and it's what separates good teams from great ones.

3. Store and Share Findings (Make Knowledge Stick)

An insight is only as good as its visibility. Sondar.Ai ensures that the deep understanding gained from your data doesn't just sit in a folder—it gets circulated and used.

  • Structured Storage: All your analyzed data and generated insights are organized intuitively. No more digging through ancient folders.

  • Seamless Sharing: Easily export findings, create visual reports, or share direct links to key call clips. Empower your entire organization (Product, Design, Marketing, Sales) to make data-driven decisions based on real customer voices.


Sondar.Ai is the practical, assertive solution for turning noise into clear, actionable, and shared customer intelligence.

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