Survey blocks are the essential building pieces of any survey. They’re modular, flexible, and designed to let you create surveys that fit your goals perfectly.

Add, remove, or reorder survey blocks anytime to craft the perfect survey. Start with a rating question, follow with open feedback, or end with a thank-you message, it’s all up to you.

By leveraging the versatility of survey blocks, you can ensure your surveys not only capture the data you need but also provide an engaging and streamlined experience for participants.

Survey blocks are tailored to meet various feedback requirements, ensuring that you can design surveys that deliver actionable insights. Let’s take a closer look at each type of block:

2.1 Message Block

This block is used to communicate with respondents without expecting any input. Whether you want to provide instructions at the beginning of a survey, explain the context behind your questions, the Message Block is ideal. It ensures clarity and sets the right expectations for users, helping them navigate the survey effortlessly.

2.2 Explore Block

This is your go-to option for collecting qualitative feedback. By allowing users to provide free-form text responses, it lets them express their thoughts, ideas, or experiences in their own words. This is particularly useful for understanding the “why” behind user actions or opinions. Whether you want to dig deeper into customer pain points, gather suggestions for improvement, or uncover unique insights, this block enables in-depth exploration.

2.3. Rate Block

When you need to quantify feedback, the Rate Block is the perfect tool. It asks users to rate something on a numerical scale, such as 1–5, making it easy to measure satisfaction, quality, or likelihood. For example, you can use this block to asess how likely they are to recommend your product. The structured format makes it simple to analyze and compare responses.

2.4. Select Block

The Select Block is designed for questions that require users to choose one option from a predefined list. This block is great for gathering clear, focused feedback. For example, you can use it to determine which feature is most valuable to users, what method they prefer for communication, or which product category they are interested in. By limiting respondents to one choice, the Select Block ensures clarity and specificity in the data collected.

2.5. Multi-Select Block

Sometimes, users need the flexibility to choose more than one option, and that’s where the Multi-Select Block comes in. It allows respondents to select multiple answers from a list, offering a broader perspective on their preferences or behaviors. For instance, you can use this block to ask users which features they use most frequently, what challenges they face, or which tools they rely on. This versatility makes it an excellent choice for gathering comprehensive feedback.

2.6. CSAT Block:

The CSAT (Customer Satisfaction) Block is specifically designed to measure how satisfied customers are with your product, service, or interaction. This block supports various scale options, including 2, 3, 4, and 5-point scales, giving you the flexibility to customize the survey to your audience. For example, a 3-point scale (e.g., Satisfied, Neutral, Dissatisfied) works well for quick insights, while a 5-point scale provides more detailed feedback. Additionally, when you view the results of this block, a CSAT score is automatically calculated, making it easy to assess overall satisfaction at a glance and pinpoint areas for improvement.

2.7 NPS Block (Coming Soon)

The NPS (Net Promoter Score) Block will soon join the lineup to help you measure customer loyalty. It asks users a simple yet powerful question: “How likely are you to recommend our product or service to others?” This question is scored on a scale, typically from 0 to 10, and helps you categorize respondents as Promoters, Passives, or Detractors. By identifying these segments, you can understand your overall customer sentiment and take targeted actions to improve loyalty and advocacy.

One of the best features of Sondar.ai is its ability to create smart follow-up questions using AI. This means your surveys don’t just gather basic answers—they can dig deeper to understand how users feel and why they think that way.

AI-generated follow-up questions work with all Survey Blocks, except for the Message Block.